Board of Directors
Leadership & Directors
The Whitewater Chamber of Commerce is overseen by a Board of Directors consisting of community members and business professionals. Meet the Board!
President
Rebecca Goodacre
Generac Power Systems, Inc.
Senior Human Resources Manager
Rebecca Goodacre has built her career in Human Resources Management, with extensive experience spanning both the healthcare and manufacturing industries. She currently serves as Senior Human Resources Manager at Generac in Whitewater, where she focuses on fostering strong workplace cultures, supporting employee development, and aligning people strategies with organizational goals. Rebecca is honored to join the Whitewater Chamber of Commerce Board of Directors and looks forward to contributing her expertise to support the Chamber’s mission and the growth of the local business community.
Vice President
Alexis Boston
First Citizens State Bank
Loan Officer
Alexis is a graduate of the University of Wisconsin-Platteville with a Bachelor of Science in Agribusiness. Alexis is currently a Loan Officer at First Citizens State Bank. She is dedicated to helping individuals and businesses achieve their financial goals through personalized lending solutions, exceptional service, and trusted financial guidance.
She is also committed to giving back to the community and being actively involved in clubs and organizations. She is the current Vice President of the Milton FFA Alumni as well as a previous Ambassador for the Milton Chamber of Commerce and served as Co-Chair for the Young Professionals Council for the South-Central Wisconsin Builders Association.
Alexis is honored to join the Whitewater Chamber of Commerce Board of Directors and is excited to help further the Chamber’s mission while supporting the continued growth and success of the local business community.
Treasurer
Joel Kohl
Premier Bank
Vice President & Loan Officer
Joel is a proud graduate of the University of Wisconsin – Whitewater, where he graduated with a degree in Economics. Joel has served as a Vice President and Loan Officer at PremierBank’s Whitewater branch for almost 9 years. He is dedicated to supporting local businesses and fostering economic growth in the community.
Secretary
Amy Oeding
University of Wisconsin – Whitewater
Executive Director of Alumni Relations and Annual Giving
Amy Oeding is Executive Director of Alumni Relations and Annual Giving at UW-Whitewater. Amy graduated from UW-Whitewater in 1990 with a BBA in marketing and has a background in retail marketing and creating customer experiences. She joined the Whitewater community in 2020 after living for many years in Oak Creek. She enjoys supporting local businesses and wants to help grow a strong community through their success. Amy looks forward to serving on the Chamber Board and finding additional ways for Whitewater businesses, residents, and the campus community to build partnerships. In her free time, she enjoys supporting Warhawk athletics, hiking in the Kettle Moraine, and sampling local food and beverages.
Shelley Bayer
Nitardy Funeral Home
Administrative Assistant
Shelley Bayer joined the Whitewater Chamber Board in 2026 representing Nitardy Funeral Home, Whitewater. Shelley has worked in all areas of Health Care starting her career as a Registered Nurse and now landing in the Funeral Industry. She is a Certified Life Celebrant and Administrative Assistant at Nitardy Funeral Home and can be seen around Whitewater at ribbon cuttings and other events. She is delighted to become involved in the Whitewater community and is excited to help support the Chamber of Commerce.
Outside of work, Shelley enjoys sewing and quilting, canning summer produce and reading. She and her husband Brian have 2 daughters and 2 cats which keep their lives interesting and busy.
Dr. Corey King
University of Wisconsin – Whitewater
University of Wisconsin – Whitewater Chancellor
Dr. Corey A. King started as the 18th chancellor of the University of Wisconsin–Whitewater on March 1st, 2023. A celebrated leader with three decades of higher education experience, King has held leadership roles in student affairs, student services, and enrollment management.
Before joining UW-Whitewater, King served as Vice Chancellor for Inclusivity and Student Affairs at the University of Wisconsin-Green Bay. Prior, he was Vice President for Student Affairs & Enrollment Management at Florida Atlantic University and led the Council for Student Affairs of the State University System of Florida. King also held leadership positions at Bethune-Cookman University, East Carolina University, Wheeling Jesuit University, and the University of Florida.
King earned a bachelor’s degree in curriculum and instruction and a master’s degree in higher education administration/student affairs from Florida State University. He earned a doctorate in educational administration and leadership from Indiana University of Pennsylvania.
Chad Murphy
Capri Communities
Executive Director
Chad brings over a decade of experience and dedication to his role as Executive Director at Mulberry Campus. With a background in food service and retail management, Chad found his true calling when he joined Capri Communities. Since then, he has played an integral role at Mulberry Campus, focusing on resident-centered care, team collaboration, and a commitment to the Whitewater community.
Beyond the Chamber and Mulberry Campus, Chad enjoys life by umpiring baseball, refereeing football, and spending time with his wife and three sons. A lifelong baseball fan, he’s on a mission to visit every major league stadium in the U.S. with only two left to go!
Mason Becker
City of Whitewater
Economic Development Director
Mason Becker serves as the Economic Development Director for the City of Whitewater. Prior to this role, he spent the previous two and a half years working for the City of Watertown as their Manager of Economic Development and Strategic Initiatives, where he also served as Executive Director of the Watertown Redevelopment Authority. Projects he worked on included Rock River Ridge, which includes a mix of owner-occupied and rental housing currently underway, and preparing the city for its 2028 Main Street reconstruction project. He also facilitated several grant and loan programs to assist new and expanding businesses. A native of Fort Atkinson, he served for 10 years on their city council, including three years as council president. During his time on the council, he advocated for and helped create an Economic Development Commission, as well as city acquisition of 75 acres of land for housing, currently underway. He is a graduate of UW-Whitewater and also graduated from UW Oshkosh with an MPA in 2023.
Shaina Sichelle
The Vinery
Owner
Shaina Sichelle is one of the owners of The Vinery Stained Glass Studio in Whitewater, Wisconsin. She was born and raised in Chicago and graduated from Columbia College in 2013 with her Bachelor’s degree in photography. She met her partner and moved to Madison, Wisconsin in 2013 where she began learning everything about glass at The Vinery, where she later worked from 2017-2021. The original owner of the Vinery decided to retire at the end of 2021, so Shaina and her partner bought the business from him and moved it closer to home, to Whitewater, Wisconsin in March of 2022.
Do You Want to Make An Impact in Whitewater?
Apply to have a say in local business matters and fill an upcoming vacancy on the board. Board directors must be employed by a Chamber member business. Board directors serve three-year terms and attend our monthly board meetings on the second Wednesday of each month. The board is an engaged, business-minded group dedicated to serving the community.