Board of Directors
Leadership & Directors
The Whitewater Chamber of Commerce is overseen by a Board of Directors consisting of community members and business professionals. Meet the Board!
Lisa Dawsey Smith
Lisa Dawsey Smith is currently a homeschool mom to her two daughters, volunteer Director of Downtown Whitewater, Inc., and a member of the Whitewater City Council. When her husband accepted a faculty position at UW-Whitewater in 2015, she absolutely fell in love with Whitewater. They couldn’t have asked for a better home for their family.
Lisa believes this Chamber is poised to be a strong advocate for the business community in and around Whitewater. She feels fortunate to have the opportunity to invest her time as a member of the board. Due to the knowledge Lisa amassed through operational management of large-scale/big-box retail companies, she feels positioned to strengthen her community. She looks forward to the strategic planning processes that will fulfill the potential of this organization.
First Citizens State Bank
For over 35 years, Kim Brotz has served as the Branch Manager at First Citizens State Bank. She has overseen the Whitewater West branch for over 30 years and recently began as the Palmyra branch manager. Kim has been the Treasurer for the board and has been actively involved in the Whitewater Chamber of Commerce for many years. Kim’s goal is to empower local businesses with the advantages that are available through the Whitewater Chamber of Commerce to market and network with other business owners.
In January 2020, Katie Grady became the new co-owner of the Culver’s in Whitewater. Katie graduated from UW-Whitewater in 2010 with a bachelor’s degree in business management. For the past 10 years, Katie has lived in the area with her husband and two daughters! Katie serves not only as the secretary for the Chamber but is also the Chamber liaison to the Whitewater Tourism Council. She enjoys being involved in the Whitewater Chamber of Commerce and having a positive impact on the community.
Jericca Newby, owner of ReVamp Nutrition, has a very upbeat personality, loves people, and enjoys learning new things. She loves to help her community whenever she can. Hobbies include: drawing, hiking, and spending time with her son.
Jericca’s excited to be on the Chamber board because she feels like she can contribute with her positive attitude, drive, and people skills. She’s incredibly passionate about businesses supporting other businesses.
Whitewater Unified School District Associate Principal
Ben Holzem is an experienced school administrator in diverse primary and secondary settings.
Whitewater Community Development Authority
Krystal is a mother of two beautiful girls and they live with her and her husband, Andrew, in Lake Geneva. She grew up in Iola, WI, and is an avid Packers and Bucks fan. Krystal has an Associate degree in Business Management and a technical diploma in Medical Transcription. She joined Premier Bank in April of 2021 as the Branch Manager for the Whitewater location. She brings to her role 19 years of customer service and sales experience. Krystal is excited to serve on the Chamber Board to be a voice for our local businesses and community members. She wants to help strengthen the relationships between the community and businesses while fostering growth for all. She is a very organized individual who enjoys meeting new people, listening, and building relationships. Krystal looks forward to building on her experiences so far and helping the Chamber grow its influence and events.
Fort Community Credit Union
Michelle Cannon is a Mortgage Loan Processor for Fort Community Credit Union. She’s consistently recognized as an avid learner that thrives in environments that offer self-challenge opportunities. Cannon looks forward to offering her support on the Chamber board.
Amy Fox is one of the Brokers/Owners of NextHome Success, a local Realty that has offices in Whitewater and Fort Atkinson. Amy enjoys the community of Whitewater and its mix of smalltown charm combined with the beauty of the lakes and the Kettle Moraine Forest. As a local real estate Broker Amy meets many potential new residents of our community and can provide valuable feedback commonly shared about the community. Amy has attended many of our local events, her favorite being the Spirit Tour, and has been a member of the Chamber for many years. While she has not been on an active committee she looks forward to helping guide the Chamber as it grows. She is excited to contribute to the strengthening of Whitewater’s businesses and our connections to one another.
University of Wisconsin – Whitewater
Amy Oeding is the Chief Alumni Relations Officer at UW-Whitewater. Amy graduated from UW-Whitewater in 1990 with a BBA in marketing and has a background in retail marketing and creating customer experiences. She joined the Whitewater community in 2020 after living for many years in Oak Creek. She enjoys supporting local businesses and wants to help grow a strong community through their success. Amy looks forward to serving on the Chamber Board and finding additional ways for Whitewater businesses, residents, and the campus community to build partnerships. In her free time, she enjoys supporting Warhawk athletics, hiking in the Kettle Moraine, and sampling local food and beverages.
Do You Want to Make An Impact in Whitewater?
Apply to have a say in local business matters and fill an upcoming vacancy on the board. Board directors must be employed by a Chamber member business. Board directors serve two-year terms and attend our monthly board meetings on the second Wednesday of each month. The board is a fun, business-minded group dedicated to serving the community.