Business Resources

Business Resources for Entrepreneurs & Small Businesses


The Whitewater community provides many resources for entrepreneurs and small business owners. The University of Wisconsin – Whitewater, the City of Whitewater, the Community Development Authority, and other community organizations have partnered to create a network rich in entrepreneurial resources.

UW–Whitewater is known for its AACSB-accredited business school and their entrepreneurship program. The University powers the Incubation Program at the Whitewater University Innovation Center and business outreach centers at the Community Engagement Center.

The City of Whitewater and the Community Development Authority (CDA) promote economic development throughout the community. CDA offers financial assistance such as grants for qualifying startups, industrial development loans for manufacturing businesses, commercial enterprise loans for retail and service businesses, etc.

If you are an organization or entity engaged in the act of prospecting new residents, businesses, and visitors, use Whitewater’s Community Branding Guide in your messaging and stories about Whitewater.

Economic & Community Development

Wisconsin Economic Development Corporation (WEDC)

The WEDC is committed to creating and maintaining a business climate that allows you to maximize your potential. Working with more than 600 statewide partners, we’re enhancing our communities to help Wisconsin realize its full economic potential.

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Walworth County Economic Development Alliance (WCEDA)

The WCEDA is a non-profit organization dedicated to improving the quality of life for Walworth County residents by working with public and private sector partners to advance efforts that create jobs and build private sector investment in our communities.

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Thrive Economic Development (ThriveED)

Thrive Economic Development (ThriveED) is a non-profit organization focused on the prosperity and economic development efforts in Jefferson and Dodge counties. They aim to attract and support business growth within these communities.

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Whitewater Community Development Authority (CDA)

The CDA works with businesses and city government to promote economic growth and development. They specialize in economic development, business relocation, permits and licenses, loan programs, and seed capital funding.

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Educational Resources

Wisconsin Women’s Business Initiative Corporation (WWBIC)

The WWBIC opens the doors of opportunity by providing underserved individuals who are interested in starting, strengthening, or expanding businesses with access to critical resources such as responsible financial products and quality business and financial training.

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SCORE is America’s premier source of free business mentoring and education. They have a network of 10,000 volunteer business experts across the nation who are experienced in all aspects of business development & offer a variety of expertises.

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Cybersecurity Center for Business (CCB)

CCB is a nationwide initiative aimed at tackling the growing risk of cyber-crime in America’s small business ecosystem. The CCB provides cybersecurity education and resources for small businesses, educational institutions, and government agencies.

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UW-Whitewater Small Business Development Center (SBDC)

The SBDC offers consulting, education, referrals, sophisticated tools and resources, whether you’re just getting started or looking for ways to improve your business. 

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The Fiscal and Economic Research Center (FERC) provides outreach services to members of the community. FERC specializes in economic analysis, land-use planning, statistical analysis, simulation analysis, economic forecasting, etc. 

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Wisconsin Innovation Service Center (WISC) provides research and analysis services for small business owners, entrepreneurs, and inventors throughout the United States. WISC’s specialty is market research to help you launch or grow your business.

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The Community Engagement Center is a one-of-a-kind place designed to combine great ideas and organizations with the  campus. It offers meeting rooms and is home to many of the business outreach service centers (i.e. SBDC and WISC). 

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The Whitewater University Innovation Center provides education and resources for entrepreneurs. As the cornerstone of the Whitewater University Technology Park, the Innovation Center serves an entrepreneurial community and is home to over 20 startups. 

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