Whitewater Marketing Alliance

Building Collaboration Across the Community

The Whitewater community is rich with organizations, individuals, and businesses who wish to see the community thrive. With a growth mindset and an eye to the future, a collective of key players in the community came together in 2019 to talk about how to drive interest in Whitewater and market it to prospective visitors, residents, and businesses.

It all began with a conversation and a willingness to collaborate. With the help of a USDA Rural Business Development Grant facilitated by the UW-Madison Division of Extension’s Community Development Institute and the Center for Community and Economic Development, a vision was born. Through a survey of local businesses, a need was identified and that need was better marketing.

In 2020 a second USDA Rural Business Development Grant was obtained through the diligent work of the Downtown Whitewater, Inc. director and board. This grant allowed the now dedicated group known as the Whitewater Marketing Alliance to launch a Community Branding project. This project culminated in a Community Branding Guide that we hope organizations and entities engaged in the act of prospecting new residents, businesses, and visitors will use to guide their messaging and stories about Whitewater.

Participating Organizations

Whitewater Community Branding Initiative

Resource Documents

Whitewater Community Brand Book

English Version

Whitewater Community Brand Book

Spanish Version

Trade Area Analysis

English Version

Consumer Survey

English Version

Looking for more business research & development resources?

Housed in UWRF’s Regional Development Institute, the Survey Research Center conducts affordable surveys for townships, municipalities, cities, non-profit groups, school districts, and other organizations. Our mission is to provide high-quality, rigorous, and reasonably priced survey services.

Wisconsin Innovation Service Center (WISC) provides research and analysis services for small business owners, entrepreneurs, and inventors throughout the United States. WISC’s specialty is market research to help you launch or grow your business.

The Fiscal and Economic Research Center (FERC) provides outreach services to members of the community. FERC specializes in economic analysis, land-use planning, statistical analysis, simulation analysis, economic forecasting, etc. 

The Whitewater University Innovation Center provides education and resources for entrepreneurs. As the cornerstone of the Whitewater University Technology Park, the Innovation Center serves an entrepreneurial community and is home to over 20 startups.