Whitewater Marketing Alliance
Building Collaboration Across the Community
The Whitewater community is rich with organizations, individuals, and businesses who wish to see the community thrive. With a growth mindset and an eye to the future, a collective of key players in the community came together in 2019 to talk about how to drive interest in Whitewater and market it to prospective visitors, residents, and businesses.
It all began with a conversation and a willingness to collaborate. With the help of a USDA Rural Business Development Grant facilitated by the UW-Madison Division of Extension’s Community Development Institute and the Center for Community and Economic Development, a vision was born. Through a survey of local businesses, a need was identified and that need was better marketing.
In 2020 a second USDA Rural Business Development Grant was obtained through the diligent work of the Downtown Whitewater, Inc. director and board. This grant allowed the now dedicated group known as the Whitewater Marketing Alliance to launch a Community Branding project. This project culminated in a Community Branding Guide that we hope organizations and entities engaged in the act of prospecting new residents, businesses, and visitors will use to guide their messaging and stories about Whitewater.
Participating Organizations
Whitewater Community Branding Initiative
Resource Documents
Whitewater Community Brand Book
English Version
Whitewater Community Brand Book
Spanish Version
Trade Area Analysis
English Version
Consumer Survey
English Version
Looking for more business research & development resources?
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